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~isPartOf:"Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Innovation management"
~subject:"Leistungsbündel"
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Innovation management
Leistungsbündel
B-to-B-Marketing
159
Business-to-business marketing
159
Lieferantenmanagement
87
Supplier relationship management
87
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
26
Marketingmanagement
26
Salespeople
25
Verkaufspersonal
25
Selling
17
Verkauf
17
business-to-business marketing
16
USA
15
United States
15
Customer value
13
Innovation
13
Kundenwert
13
Confidence
12
Vertrauen
12
Bibliometrics
11
Bibliometrie
11
Business network
11
Unternehmensnetzwerk
11
Consumer behaviour
9
Customer satisfaction
9
E-commerce
9
Electronic Commerce
9
Innovationsmanagement
9
Konsumentenverhalten
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Industrie
8
Lieferkette
8
Manufacturing industries
8
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1
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14
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Alam, Ian
1
Aravopoulou, Eleni
1
Asseraf, Yoel
1
Bornemann, Torsten
1
Brann, Jeremy M.
1
Brozovic, Danilo
1
Colm, Laura
1
Dotzel, Thomas
1
Durmusoglu, Serdar S.
1
Fiegenbaum, Avshalom
1
Gebauer, Heiko
1
Hirunyawipada, Tanawat
1
Hohenberg, Sebastian
1
Holmlund, Maria
1
Homburg, Christian
1
Kooli, Kaouther
1
Kowalkowski, Christian
1
Krieger, John
1
Lee, Heesang
1
Lev, Sara
1
Lichtenthal, J. David
1
McNally, Regina C.
1
Modlich, Stephanie
1
Nordin, Fredrik
1
Nussipova, Gulnara
1
Oliva, Rogelio
1
Ordanini, Andrea
1
Park, Changhyun
1
Raddats, Chris
1
Reinartz, Werner J.
1
Robin, Robin
1
Schmitz, Gertrud
1
Shankar, Venkatesh
1
Shoham, Aviv
1
Stone, Merlin
1
Tzempelikos, Nektarios
1
Ulaga, Wolfgang
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Wright, Len Tiu
1
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
43
The journal of business & industrial marketing
19
SpringerLink / Bücher
7
Journal of business research : JBR
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
DUV / Wirtschaftswissenschaft
2
European journal of marketing
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of innovation management
2
International journal of technology management : IJTM
2
International journal of technology marketing : IJTMkt
2
Journal of marketing research
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Kontakt & Studium
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Maschinenbaumarketing
2
Neue Perspektiven der marktorientierten Unternehmensführung
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Research
2
Schriftenreihe Marketing, Management
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection / Business and Economics
2
The journal of services marketing
2
AIM Research working paper series
1
Administrative Sciences : open access journal
1
Applied marketing science / Angewandte Marketingforschung
1
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ECONIS (ZBW)
15
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1
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
2
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
5
Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Lichtenthal, …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
Saved in:
6
Adoption of big data technology for innovation in B2B marketing
Wright, Len Tiu
;
Robin, Robin
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 281-293
Persistent link: https://www.econbiz.de/10012196312
Saved in:
7
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
8
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
9
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
10
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
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