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~isPartOf:"Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg"
~subject:"Brand management"
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
Innovatives Markenmanagement
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The journal of brand management : an international journal
2
The journal of product & brand management
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Antecedents and outcomes of employee-based brand equity
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Business-to-business brand management : theory, research and executive case study exercises
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative Markenführung und -implementierung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Organization : the critical journal of organization, theory and society
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Springer eBook Collection
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The institutional development of business schools
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The international review of retail, distribution and consumer research
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The journal of services marketing
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The service industries journal
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Markenpolitik für hybride Produkte : Herausforderungen, Dimensionen und praktische Gestaltungsempfehlungen
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
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