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~isPartOf:"Dissertation Series CentER"
~isPartOf:"Schriftenreihe Management - Forschung und Praxis"
~subject:"Relationship marketing"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Kundenbindungsprogramm"
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Relationship marketing
Beziehungsmarketing
3
Kundenbindungsprogramm
3
Loyalty program
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Activation
1
Akzeptanz
1
Bonus
1
Consumer behaviour
1
Consumption Behavior
1
Customer
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Earning a Doctorate
1
Einzelhandel
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Konsumentenverhalten
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Kundenbindung
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Loyalty
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Meinung
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Meinungsforschung
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Opinion
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Opinion poll
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Retail trade
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Sales
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Saving Behavior
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Savings
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Sparen
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Bies, Suzanne
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Bombaij, Nick J. F.
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Meischke, Silvia
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Dissertation Series CentER
Schriftenreihe Management - Forschung und Praxis
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler Research
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Kundenmanagement & Electronic Commerce
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Schriften zum innovativen Marketing
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Schriften zur Handelsforschung
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ECONIS (ZBW)
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Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty program
Bies, Suzanne
-
2022
Persistent link: https://www.econbiz.de/10013332142
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Effectiveness of loyalty programs
Bombaij, Nick J. F.
-
2021
Persistent link: https://www.econbiz.de/10012507326
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3
Intermediäre Akzeptanzbarrieren bei Einführung eines Bonusprogramms zur Kundenbindung
Meischke, Silvia
-
2009
Persistent link: https://www.econbiz.de/10013434848
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