Öberg, Christina (contributor) - 2008
. The network approach is a school
of thought within marketing, which emphasise suppliers and customers as
active parties … SCHOOL OF MANAGEMENT AND INDUSTRIAL
ENGINEERING, IMIE, DISSERTATION NO. 115
DOCTORAL THESIS
The Importance of Customers …
Linköping University, SE-581 83 Linköping, Sweden
©Christina Öberg, 2008
“The Importance of Customers in Mergers and …