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~isPartOf:"Distribution im Aufbruch : Bestandsaufnahme und Perspektiven"
~isPartOf:"Handelsforschung"
~subject:"Advertising effects"
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Advertising effects
Handelsmarketing
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
Handelsforschung
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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The international review of retail, distribution and consumer research
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Kommunikation durch Pos-TV
Gedenk, Karen
;
Böge, Christian
- In:
Handelsforschung
14
(
2000
),
pp. 365-382
Persistent link: https://www.econbiz.de/10001473035
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