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~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~person:"Hall, Bronwyn H."
~person:"Kotler, Philip"
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Does marketing need reform? : fresh perspectives on the future
Working paper / National Bureau of Economic Research, Inc.
32
NBER working paper series
29
NBER Working Paper
26
Working paper / University of California at Berkeley, Department of Economics
9
Always learning
7
wi - Wirtschaft
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SpringerLink / Bücher
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Economics of innovation and new technology
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Working paper / Centre for Business Research, University of Cambridge
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Working paper series / United Nations University, UNU-MERIT / United Nations University, UNU-MERIT
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Discussion papers / National Institute of Economic and Social Research
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Bank of Italy Temi di Discussione (Working Paper)
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Brookings papers on economic activity / Microeconomics
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Intellectual Property Office Research Paper
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International economic review
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Oxford economic papers
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Pearson one series
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Springer Business Cases
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Springer eBook Collection
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Temi di discussione / Banca d'Italia
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The Prentice-Hall series in marketing
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wi / wirtschaft
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wi wirtschaft
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AMS review : official publication of the Academy of Marketing Science
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Always Learning
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BEA working papers
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Business for Professionals
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CESPRI working papers
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CIRANO - Scientific Publications 2010s-02
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Competitive strategic management
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DICE discussion paper
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Destination branding : creating the unique destination proposition
1
Discussion paper series / Harvard Institute of Economic Research
1
EUI working paper / ECO
1
Economie & prévision : EP
1
Entrepreneurial inputs and outcomes : new studies of entrepreneurship in United States
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Essays in honor of Edwin Mansfield : the economics of R&D, innovation and technological change
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Holistic marketing : a broad, integrated perspective to marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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