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~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~person:"Kotler, Philip"
~type:"article"
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Does marketing need reform? : fresh perspectives on the future
Kellogg on marketing : the marketing faculty of the kellog school of management
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AMS review : official publication of the Academy of Marketing Science
1
Competitive strategic management
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Destination branding : creating the unique destination proposition
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Handbook of business-to-business marketing
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Journal of Business & Industrial Marketing
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Journal of marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Review of marketing research
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Strategy & Leadership
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The SAGE handbook of social marketing
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The development of marketing theory and its philosophical underpinnings
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Holistic marketing : a broad, integrated perspective to marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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