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~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~isPartOf:"NES working paper series : working paper"
~subject:"Markenführung"
~subject:"social media"
~type_genre:"Graue Literatur"
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Markenführung
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brand collages,Latent Dirichlet Allocation
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Dzyabura, Daria
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Peres, Renana
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Wünschmann, Stefan
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Dresdner Beiträge zur Betriebswirtschaftslehre
NES working paper series : working paper
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
21
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Simon Business School working paper
3
Working paper series
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Discussion papers / CEPR
2
Erfurter Hefte zum angewandten Marketing
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Les cahiers de recherche / HEC Paris
2
Lund studies in economics and management
2
Markstones-Arbeitspapiere
2
Schriftenreihe Marketing, Management
2
Working paper / Indian Institute of Management, Ahmedabad
2
Zeszyty naukowe
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapiere der Nordakademie
1
Beiträge zum Produkt-Marketing
1
CUDARE working paper series
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
DICE discussion paper
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper series
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
1
Distribution & Handel
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ESMT working paper
1
EUI working paper / MWP
1
Focus-Marktanalyse
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MSI
1
Munich Business School working paper
1
NBER working paper series
1
Open science publications of Access Marketing Management
1
Pforzheimer Forschungsberichte
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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Visual listening in: extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
-
2019
Persistent link: https://www.econbiz.de/10012494099
Saved in:
2
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
-
2019
Persistent link: https://www.econbiz.de/10012494101
Saved in:
3
Wirkung von Multi-Co-Branding : aktueller Stand der Forschung und Ergebnisse einer empirischen Studie
Wünschmann, Stefan
;
Bernhard, Patrick
-
2006
Persistent link: https://www.econbiz.de/10003771984
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