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~isPartOf:"Dresdner Beiträge zur Wirtschaftsinformatik"
~isPartOf:"Rotman School of Management working paper / University of Toronto Rotman School of Management"
~person:"Borkovsky, Ron N."
~type_genre:"Graue Literatur"
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Brand
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Brand Value
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Brand image
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Brand management
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Branding
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Dynamic Oligopoly
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Entry Deterrence
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Markenartikel
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Markenführung
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Markenimage
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Market entry
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Oligopoly
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Borkovsky, Ron N.
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Dresdner Beiträge zur Wirtschaftsinformatik
Rotman School of Management working paper / University of Toronto Rotman School of Management
Simon Business School working paper
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
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2017
Persistent link: https://www.econbiz.de/10011721634
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