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~isPartOf:"Dresdner Beiträge zur Wirtschaftsinformatik"
~isPartOf:"Rotman School of Management working paper / University of Toronto Rotman School of Management"
~subject:"Kundenbindung"
~type_genre:"Graue Literatur"
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Kundenbindung
Brand image
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Markenimage
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Hilbert, Andreas
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Raithel, Sascha
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Dresdner Beiträge zur Wirtschaftsinformatik
Rotman School of Management working paper / University of Toronto Rotman School of Management
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil
Hilbert, Andreas
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2004
Persistent link: https://www.econbiz.de/10013441082
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Empirische Evaluation eines Kausalmodells zur Erklärung der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil
Hilbert, Andreas
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2004
Persistent link: https://www.econbiz.de/10013441083
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