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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Green consumerism : perspectives, sustainability, and behavior"
~person:"Vijaylakshmi, Dharmavaram"
~type:"article"
~type_genre:"Book section"
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Driving green consumerism through strategic sustainability marketing
Green consumerism : perspectives, sustainability, and behavior
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Communicating sustainability and green marketing : an emotional appeal
Venkata Rajasekhar, Moturu
;
Krishnaveer Abhishek, Challa
; …
- In:
Green consumerism : perspectives, sustainability, and …
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(pp. 229-257)
.
2019
Persistent link: https://www.econbiz.de/10012000411
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