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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Green consumerism : perspectives, sustainability, and behavior"
~subject:"Sustainable development"
~type:"article"
~type_genre:"Book section"
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Driving green consumerism through strategic sustainability marketing
Green consumerism : perspectives, sustainability, and behavior
The Oxford handbook of business and the natural environment
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Business management and environmental stewardship : environmental thinking as a prelude to management action
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China's new deal : economic development under international financial crisis
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Contemporary issues in marketing : principles and practice
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Continuing to broaden the marketing concept : making the world a better place
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Cut carbon, grow profits : business strategies for managing climate change and sustainability
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 3
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
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Sustainable green marketing : a tred of consumerism
Tullani, Harsh
;
Dahiya, Richa
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 161-183)
.
2019
Persistent link: https://www.econbiz.de/10012000173
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Communicating sustainability and green marketing : an emotional appeal
Venkata Rajasekhar, Moturu
;
Krishnaveer Abhishek, Challa
; …
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 229-257)
.
2019
Persistent link: https://www.econbiz.de/10012000411
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4
Going green : toward organic farming and a plastic-free eco-friendly lifestyle
Roy, Sumit
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 305-333)
.
2019
Persistent link: https://www.econbiz.de/10012000548
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