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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Journal of business ethics : JOBE"
~person:"Acharya, Anitha"
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Driving green consumerism through strategic sustainability marketing
Journal of business ethics : JOBE
Green consumerism : perspectives, sustainability, and behavior
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Green brand personality : its relevance to the green marketing practices
Acharya, Anitha
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Gupta, Manish
- In:
Driving green consumerism through strategic …
,
(pp. 155-168)
.
2018
Persistent link: https://www.econbiz.de/10011764193
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