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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Journal of business ethics : JOBE"
~person:"Lee, Sukhan"
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Driving green consumerism through strategic sustainability marketing
Journal of business ethics : JOBE
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The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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