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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketingmanagement"
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Driving green consumerism through strategic sustainability marketing
Journal of marketing management : MM
The journal of business & industrial marketing
Journal of business research : JBR
5
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3
International journal of economic perspectives : IJEP
3
Marketing intelligence & planning
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
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Green advertising and the reluctant consumer
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ECONIS (ZBW)
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1
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
2
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
3
Green marketing strategies and marketing performance : the case of Turkey
Kılıç, Serkan
;
Özdemir, Erkan
- In:
Driving green consumerism through strategic …
,
(pp. 135-154)
.
2018
Persistent link: https://www.econbiz.de/10011764188
Saved in:
4
Marketing strategies for trendy animal products : sustainability as a core
Escribano, Alfredo J.
- In:
Driving green consumerism through strategic …
,
(pp. 169-203)
.
2018
Persistent link: https://www.econbiz.de/10011764196
Saved in:
5
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
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