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~isPartOf:"Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995"
~isPartOf:"Journal of business research : JBR"
~subject:"Einzelhandel"
~type:"article"
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Einzelhandel
Advertising
169
Werbung
156
Advertising effects
112
Werbewirkung
112
Consumer behaviour
98
Konsumentenverhalten
98
Internet marketing
40
Online-Marketing
40
Brand management
32
Markenführung
32
Brand image
22
Markenimage
22
Brand
14
Markenartikel
14
Social Web
14
Social web
14
Emotion
13
Theorie
10
Theory
10
Experiment
8
Psychology of advertising
8
USA
8
United States
8
Werbepsychologie
8
Bibliometrics
7
Bibliometrie
7
Game theory
6
Marketing
6
Marketing management
6
Marketingmanagement
6
Perception
6
Retail trade
6
Spieltheorie
6
Wahrnehmung
6
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5
China
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English
6
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Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Chung, Angie
1
De Giovanni, Pietro
1
Hopkins, Christopher D.
1
Jørgensen, Steffen
1
Lee, Kangbok
1
Monfort, Abel
1
Méndez Suárez, Mariano
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Richey, Robert Glenn <Jr.>
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Sacco, Armando
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Journal of business research : JBR
Journal of retailing and consumer services
9
Journal of retailing
6
European journal of operational research : EJOR
3
Journal of historical research in marketing
3
Marketing science
3
Decision sciences : DS
2
Economic modelling
2
History of retailing and consumption
2
IMA journal of management mathematics
2
International journal of industrial organization
2
International journal of production research
2
International journal of retail & distribution management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
The B.E. journal of economic analysis & policy
2
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Asia Pacific journal of marketing and logistics
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Dynamic games and applications : DGA
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
Information systems research : ISR
1
International game theory review
1
International journal of advertising : the review of marketing communications
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of intelligent enterprise
1
International journal of networking and virtual organisations : IJNVO
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of revenue management : IJRM
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research
1
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ECONIS (ZBW)
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1
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
2
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando
;
De Giovanni, Pietro
- In:
Journal of business research : JBR
96
(
2019
),
pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
Saved in:
4
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
5
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
6
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
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