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~isPartOf:"E-marketing ; Vol. 1"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Werbewirkung"
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E-marketing ; Vol. 1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of advertising research
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International journal of electronic business
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East China Normal University scientific reports : subseries on data science and engineering
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So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
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