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~isPartOf:"E-marketing ; Vol. 1"
~isPartOf:"Journal of internet commerce"
~person:"Akar, Erkan"
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Akar, Erkan
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E-marketing ; Vol. 1
Journal of internet commerce
Organizations and social networking : utilizing social media to engage consumers
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An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
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