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~isPartOf:"E-marketing ; Vol. 1"
~isPartOf:"Journal of internet commerce"
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Internet marketing
93
Online-Marketing
93
Consumer behaviour
51
Konsumentenverhalten
51
Social Web
45
Social web
45
Online retailing
20
Online-Handel
20
Viral marketing
20
Virales Marketing
20
Beziehungsmarketing
19
Relationship marketing
19
E-commerce
18
Electronic Commerce
18
Website
16
Brand management
15
Markenführung
15
social media
14
Marketing management
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Marketingmanagement
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Advertising effects
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Internet
11
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Confidence
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Vertrauen
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Advertising
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Markenimage
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Werbung
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Customer integration
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Customer satisfaction
6
Kundenintegration
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Kundenzufriedenheit
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marketing
6
trust
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Lepkowska-White, Elzbieta
3
Ahuja, Vandana
2
Aiken, K. Damon
2
Alavi, Shirin
2
Aslam, Wajeeha
2
Awan, Mahmood A.
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Baldus, Brian J.
2
Constantinides, Efthymios
2
Farhat, Kashif
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Hopkins, Christopher D.
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O'Reilly, Kelley
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Pan, Yating
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Shin, Sohyoun
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Telli Yamamoto, Gonca
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Zarei, Azim
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Zúñiga, Miguel Ángel
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Acer, Adam S.
1
Akar, Erkan
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Al-Khalaf, Eiman
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Alam, Ansari Sarwar
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Alarcón-del-Amo, María-del-Carmen
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Carcelén, Sonia
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Castro Lozano, Carlos de
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E-marketing ; Vol. 1
Journal of internet commerce
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
59
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
93
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Social Media Influencer Marketing : Commentary on the Special Issue
Kian Yeik Koay
;
Tjiptono, Fandy
;
Chai Wen Teoh
;
Memon, …
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S1-S3
Persistent link: https://www.econbiz.de/10014287950
Saved in:
4
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
5
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
8
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
9
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
10
Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan
;
Goi, Chai Lee
;
Chieng, Fayrere
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
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