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~isPartOf:"E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand management"
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
International journal of hospitality management
The journal of business & industrial marketing
Journal of business research : JBR
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Markenkommunikation und Beziehungsmarketing
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Asian journal of business and accounting : AJBA
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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