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~isPartOf:"EBSCOhost eBook Collection"
~isPartOf:"Forum Dienstleistungsmanagement"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
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Markenführung
Dienstleistungsmarketing
19
Services marketing
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11
Beziehungsmarketing
10
Relationship marketing
10
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8
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EBSCOhost eBook Collection
Forum Dienstleistungsmanagement
Journal of retailing and consumer services
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The journal of services marketing
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Services marketing quarterly
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The Routledge companion to contemporary brand management
2
Asian journal of business ethics : AJBE
1
Asian journal of management cases
1
Athens journal of business & economics : AJBE
1
Aufbruch : Ingredient Branding schafft Werte
1
Berichte aus der Betriebswirtschaft
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
CIM professional
1
Conference proceedings trends in business communication 2016
1
Corporate brand and corporate reputation
1
Der Markt : international journal of marketing
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Handbook / University of Economics in Katowice
1
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
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ECONIS (ZBW)
8
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1
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
2
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
3
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
4
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
5
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
6
The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
7
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512485
Saved in:
8
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
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