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~isPartOf:"ECB Working Paper"
~isPartOf:"Journal of retailing"
~person:"Han, Eunjoo"
~subject:"Brand management"
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Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
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