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~subject:"Social psychology"
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Targeting consumers who care about future generations
Lacroix, Caroline
;
Jolibert, Alain
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior
Urien, Bertrand
;
Kilbourne, William E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10008856895
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