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~isPartOf:"EIU special report"
~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Journal of business research : JBR"
~person:"Chae, Heeju"
~subject:"Brand management"
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EIU special report
IEEE transactions on engineering management : EM
Journal of business research : JBR
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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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