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~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~type_genre:"Forschungsbericht"
~type_genre:"Non-commercial literature"
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
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2020
Persistent link: https://www.econbiz.de/10012203501
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
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2019
Persistent link: https://www.econbiz.de/10012203504
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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