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~isPartOf:"ERIM report series research in management"
~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of customer behaviour"
~language:"eng"
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Marketing theory
52
Marketingtheorie
52
USA
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United States
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Economists
18
Ökonomen
18
Theorie
8
Theory
8
Consumer behaviour
7
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4
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Franses, Philip Hans
4
Stremersch, Stefan
4
Varey, Richard J.
3
Verhoef, Peter C.
3
Baker, Michael John
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Hollander, Stanley C.
2
Jones, D. G. Brian
2
Kadirov, Djavlonbek
2
Rondell, Jimmie G.
2
Shaw, Eric H.
2
Sorhammar, David
2
Tadajewski, Mark
2
Verbeke, Willem J. M. I.
2
Alderson, Wroe
1
Arnold, Mark J.
1
Babanov, Alexander
1
Bakker, Arnold B.
1
Baron, Steve
1
Bartels, Robert
1
Belschak, Frank
1
Borden, Neil H.
1
Brennan, Ross
1
Brown, Stephen
1
Cockayne, David
1
Copeland, Melvin T.
1
Cowan, Donald R. G.
1
Cunningham, Ross M.
1
Dick, Rolf van
1
Dickinson, Roger
1
Donkers, Bas
1
Duncan, Delbert J.
1
Fisher, James E.
1
Gini, Maria
1
Gower, John
1
Grether, E. T.
1
Grether, Ewald Theophilus
1
Groenen, Patrick J. F.
1
Gummesson, Evert
1
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Erasmus Research Institute of Management
7
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ERIM report series research in management
History of marketing thought ; Volume 2
Journal of customer behaviour
Journal of historical research in marketing
85
Marketing theory
82
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
42
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Springer eBook Collection / Business and Economics
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing theory and practice : JMTP
13
Handbook of marketing decision models
12
Journal of marketing theory and practice
12
The marketing review
12
Critical marketing : defining the field
11
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ECONIS (ZBW)
52
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1
An empirical test of a theoretical model of problem-solving
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10011859892
Saved in:
2
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
3
Drivers of sales performance : a contemporary meta-analysis
Verbeke, Willem J. M. I.
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665020
Saved in:
4
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
5
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
Saved in:
6
When intelligence is (dys)functional for achieving sales performance
Verbeke, Willem J. M. I.
;
Belschak, Frank
;
Bakker, Arnold B.
-
2008
Persistent link: https://www.econbiz.de/10003721550
Saved in:
7
An evolutionary framework for determining heterogeneous strategies in multi-agent marketplaces
Babanov, Alexander
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003651645
Saved in:
8
The quest for citations : drivers of artice impact
Stremersch, Stefan
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003402298
Saved in:
9
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
10
Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003255378
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