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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of business research : JBR"
~person:"Yan, Ruiliang"
~subject:"Advertising"
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ERIM report series research in management
Journal of business research : JBR
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Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
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