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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of business research : JBR"
~person:"Yan, Ruiliang"
~subject:"Marketing strategy"
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Marketing strategy
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Vertriebsweg
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Game theory
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ERIM report series research in management
Journal of business research : JBR
Journal of retailing and consumer services
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Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
2
Do channel members value supportive retail services? : why?
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1350-1358
Persistent link: https://www.econbiz.de/10010530594
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