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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of promotion management : JPM"
~person:"McClung, Steven"
~subject:"Consumer behaviour"
~subject:"Transaktionskosten"
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Transaktionskosten
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McClung, Steven
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ERIM report series research in management
Journal of promotion management : JPM
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Consumer self-confidence in wine consumers : the role of
knowledge
-based factors
McClung, Steven
;
Freeman, Kimberly A.
;
Malone, David
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 601-613
Persistent link: https://www.econbiz.de/10011433571
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