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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Dekimpe, Marnik G."
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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