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~isPartOf:"ERIM report series research in management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Meinung"
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Meinung
New product development
53
Produktentwicklung
53
Consumer behaviour
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Konsumentenverhalten
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Innovation diffusion
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Innovationsdiffusion
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Innovation
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Theorie
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new product development
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Iyengar, Radha
3
Valente, Thomas W.
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Van Den Bulte, Christophe
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Aral, Sinan
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Godes, David
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ERIM report series research in management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of innovation management
1
International journal of technology marketing : IJTMkt
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Kundenintegration 2.0
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ECONIS (ZBW)
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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2
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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