Stremersch, Stefan (contributor); … - 2006
constant through the period 1990-2002.
18
Brand and product management, methodology, strategy, consumer knowledge and …. Verhoef
ERIM REPORT SERIES RESEARCH IN MANAGEMENT
ERIM Report Series reference number ERS-2006-061-MKT …@few.eur.nl
Address Erasmus Research Institute of Management (ERIM)
RSM Erasmus University / Erasmus School of Economics
Erasmus …