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~isPartOf:"ERIM report series research in management"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Börsenkurs"
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ERIM report series research in management
The journal of product innovation management : an international publication of the Product Development & Management Association
Marketing : value creation or value destruction?
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In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
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