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~isPartOf:"ERIM report series research in management"
~person:"Eggert, Andreas"
~person:"Verhoef, Peter C."
~source:"econis"
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Eggert, Andreas
Verhoef, Peter C.
Bruggen, Gerrit H. van
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Dellaert, Benedict G. C.
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Donkers, Bas
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ERIM report series research in management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Creating and managing superior customer value
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Marketing accountability for marketing and non-marketing outcomes
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Further thoughts on CRM : strategically embedding
Customer
Relationship
Management
in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
2
Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.
;
Franses, Philip Hans
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600639
Saved in:
3
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
Saved in:
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