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~isPartOf:"ERIM report series research in management"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Mitev, Ariel Zoltán"
~subject:"Marketing"
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Franses, Philip Hans
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Handbook of economic forecasting ; Vol. 1
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ECONIS (ZBW)
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Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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2
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
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