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~isPartOf:"ERIM report series research in management"
~type_genre:"Non-commercial literature"
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Search: subject:"Marketingtheorie"
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Marketing theory
13
Marketingtheorie
13
Theorie
7
Theory
7
Innovation
2
Innovation diffusion
2
Innovationsdiffusion
2
Performance measurement
2
Performance-Messung
2
Selling
2
Verkauf
2
Advertising effects
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand management
1
Category Management
1
Category management
1
Competence
1
Complex systems
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Dienstleistungssektor
1
Econometric model
1
Erwartungsbildung
1
Evolutionary economics
1
Evolutionsökonomik
1
Expectation formation
1
Knowledge
1
Kompetenz
1
Komplexe Systeme
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Market research
1
Market share
1
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9
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Book / Working Paper
13
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Non-commercial literature
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Arbeitspapier
14
Working Paper
14
Graue Literatur
13
Language
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English
13
Author
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Franses, Philip Hans
4
Stremersch, Stefan
3
Dekimpe, Marnik G.
2
Dietz, Bart
2
Verbeke, Willem J. M. I.
2
Verhoef, Peter C.
2
Babanov, Alexander
1
Bakker, Arnold B.
1
Belschak, Frank
1
Dick, Rolf van
1
Donkers, Bas
1
Gini, Maria
1
Gower, John
1
Groenen, Patrick J. F.
1
Hanssens, Dominique M.
1
Heerde, Harald J. van
1
Heij, Christiaan
1
Jong, Martijn de
1
Ketter, Wolfgang
1
Oest, Rutger van
1
Putsis, William P.
1
Sloot, Laurens M.
1
Sood, Ashish
1
Van Den Bulte, Christophe
1
Velden, Michel van de
1
Verwaal, Ernst
1
Vines, Karen
1
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Erasmus Research Institute of Management
7
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ERIM report series research in management
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Legends in marketing
20
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
Faculty & research / Insead : working paper series
8
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Working paper / European Institute for Advanced Studies in Management
7
Meddelanden från Svenska Handelshögskolan
6
Sage library in marketing
6
Proceedings series / American Marketing Association
5
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
The nature and scope of marketing research
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Arbeitspapiere zur Marketingtheorie
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Management working paper
2
Marketing-mix strategies - product strategy and promotion strategy
2
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
Qualitative marketing research : approaches, techniques and analysis
2
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ECONIS (ZBW)
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1
Drivers of sales performance : a contemporary meta-analysis
Verbeke, Willem J. M. I.
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665020
Saved in:
2
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
3
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
Saved in:
4
When intelligence is (dys)functional for achieving sales performance
Verbeke, Willem J. M. I.
;
Belschak, Frank
;
Bakker, Arnold B.
-
2008
Persistent link: https://www.econbiz.de/10003721550
Saved in:
5
An evolutionary framework for determining heterogeneous strategies in multi-agent marketplaces
Babanov, Alexander
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003651645
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6
Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003255378
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7
Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
Saved in:
8
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
9
Modeling generational transitions from aggregate data
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573
Saved in:
10
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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