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~isPartOf:"ESCP-EAP working paper"
~subject:"Beziehungsmarketing"
~subject:"Corporate culture"
~subject:"USA"
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Beziehungsmarketing
Corporate culture
USA
Akquisition
2
Marktbearbeitung
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Organisationsstruktur
2
Sportartikelindustrie
2
Brand management
1
Deutschland
1
Footwear
1
Germany
1
Integration
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International market entry
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Internationaler Markteintritt
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Markenartikel
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Markenführung
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Reebok International Ltd. <Stoughton, Mass.>
1
Schuhe
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Sportartikelbranche
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Sporting goods industry
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Takeover
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United States
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Unternehmenskultur
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adidas-Salomon AG
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Kotulla, Thomas
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Schmid, Stefan
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ESCP-EAP working paper
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
International journal of sport management and marketing : IJSMM
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Sport management review
2
Academy of Management journal : AMJ
1
Business, value creation, and society
1
Case studies and conversations
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate cultures and global brands
1
Corporate social responsibility
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Direct marketing
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Economic cooperation and integration in Northeast Asia : new trends and perspectives
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Enterprise transformation : understanding and enabling fundamental change
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Entrepreneurship, theory and practice : ET & P
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Europäische Hochschulschriften / 5
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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History, practices and products
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Intercultural management : a case-based approach to achieving complementarity and synergy
1
Journal of business ethics : JOBE
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Journal of business strategy
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Journal of economics & management strategy : JEMS
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
R & D management
1
Schriftenreihe Marketin Management
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
The Blackwell handbook of global management : a guide to managing complexity
1
The advertising and consumer culture reader
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The debate over corporate social responsibility
1
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10013433062
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