Machine generated contents note: Introduction 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 2 CERN …: Unravelling the Secrets of the Universe with Big Data 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 4 … Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 5 Shell: How Big Oil Uses Big Data 6 Apixio: How Big …