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A comparative study of the predictive power of component-based approaches to structural equation modeling
Cho, Gyeongcheol
;
Kim, Sunmee
;
Lee, Jonathan
;
Hwang, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
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2
Predictive model assessment and selection in composite-based modeling using PLS-SEM : extensions and guidelines for using CVPAT
Sharma, Pratyush Nidhi
;
Liengaard, Benjamin Dybro
; …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1662-1677
Persistent link: https://www.econbiz.de/10014342089
Saved in:
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