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~isPartOf:"Economics / Discussion papers : the open-access, open-assessment e-journal"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~person:"Cayla, Juliien"
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Economics / Discussion papers : the open-access, open-assessment e-journal
Journal of marketing management : MM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
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