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~isPartOf:"Economics Papers from University Paris Dauphine"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Martin, Brett A. S."
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Economics Papers from University Paris Dauphine
Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
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When ambush marketing is beneficial to
sponsorship
awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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