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~isPartOf:"Economics Papers from University Paris Dauphine"
~person:"Beckman, Bryan"
~person:"Cadario, Romain"
~person:"Desmet, Pierre"
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Internet
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Online consumer reviews
2
e-commerce
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Avis de consommateurs en ligne
1
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Word-of-mouth
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associative network model of memory
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comerce électronique
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information integration theory
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Beckman, Bryan
Cadario, Romain
Desmet, Pierre
Rival, Yann
12
Volle, Pierre
10
Brousseau, Eric
9
Isaac, Henri
7
Charfi, Ahmed Anis
5
Kalika, Michel
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Economics Papers from University Paris Dauphine
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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Quels effets des avis de consommateurs sur plateforme
Internet
dans les décisions d'achat ? Une approche exploratoire
Cadario, Romain
;
Le Nagard, Emmanuelle
;
Desmet, Pierre
-
Université Paris-Dauphine (Paris IX)
-
2013
of the
Internet
. Along this line, consumer online reviews (COR) platforms rise in order to provide information about the …
Persistent link: https://www.econbiz.de/10011093885
Saved in:
2
The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
Cadario, Romain
-
Université Paris-Dauphine (Paris IX)
-
2014
collected from the
Internet
Movie Database website, we find that the cumulative volume of online WOM has significant explanatory …
Persistent link: https://www.econbiz.de/10010729319
Saved in:
3
Mesures d'audience sur
internet
: à la croisée des chemins entre approche publicitaire et marketing direct
de Pechpeyrou, Pauline
;
Desmet, Pierre
;
Goudey, Alain
-
Université Paris-Dauphine (Paris IX)
-
2003
performance, and also for announcers who want to plan online communication. As the
Internet
is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10011073217
Saved in:
4
Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
Lowry, Paul Benjamin
;
Vance, Anthony
;
Moody, Greg
; …
-
Université Paris-Dauphine (Paris IX)
-
2008
Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
Persistent link: https://www.econbiz.de/10010734931
Saved in:
5
Politiques de prix sur
Internet
Desmet, Pierre
-
Université Paris-Dauphine (Paris IX)
-
2000
Internet
offers real openness on pricing policy increasing the buyer's market power. Higher competition should result …
Persistent link: https://www.econbiz.de/10010708457
Saved in:
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