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~isPartOf:"Economics and management of franchising networks : [the first International Conference on Economics and Management of Networks (EMNet) took place at the Center of Business Studies, University of Vienna, from June 26 to June 28, 2003]"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The service industries journal"
~person:"Chen, Yi-min"
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Economics and management of franchising networks : [the first International Conference on Economics and Management of Networks (EMNet) took place at the Center of Business Studies, University of Vienna, from June 26 to June 28, 2003]
Journal of business research : JBR
The service industries journal
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Brand equity heterogeneity among strategic groups in service franchising
Chen, Yi-min
;
Su, Chien-tai
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 867-884
Persistent link: https://www.econbiz.de/10010391806
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