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~isPartOf:"Journal of global marketing"
~isPartOf:"Marketing Science"
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Search: subject_exact:"Advertising"
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Advertising
67
advertising
67
Werbung
60
Advertising effects
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Werbewirkung
26
Consumer behaviour
19
Konsumentenverhalten
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Theorie
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Theory
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Internet marketing
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game theory
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Horsky, Dan
4
Hornikx, Jos
3
Mayzlin, Dina
3
Wilbur, Kenneth C.
3
Bass, Frank M.
2
Czarnecka, Barbara
2
Danaher, Peter J.
2
Desmarais, Fabrice
2
Dukes, Anthony
2
Feinberg, Fred M.
2
Godes, David
2
Goldfarb, Avi
2
Hanssens, Dominique M.
2
Manrai, Ajay K.
2
Narasimhan, Chakravarthi
2
Rao, Ram C.
2
Seldon, Barry J.
2
Shaffer, Greg
2
Shugan, Steven M.
2
Tucker, Catherine
2
Um, Nam-hyun
2
Villas-Boas, J. Miguel
2
Zettelmeyer, Florian
2
Zhu, Yi
2
Abraham, Magid M.
1
Abu Farha, Allam K.
1
Agrawal, Deepak
1
Akaah, Ishmael P.
1
Al Halbadia, Salem Mohamed
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Al-Kwifi, Osama Sam
1
Allenby, Greg M.
1
Alpert, Mark I.
1
Arnold, Michael A.
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Arora, Nilesh
1
Azar, Pablo
1
Bagozzi, Richard P.
1
Bakir, Aysen
1
Baye, Michael R.
1
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1
Billore, Aditya
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Economics letters
Journal of global marketing
Marketing Science
Journal of advertising research
201
International journal of advertising : the review of marketing communications
186
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
165
Journal of advertising : official publication of the American Academy of Advertising
161
Journal of advertising
156
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
84
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
70
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
International journal of internet marketing and advertising : IJIMA
50
Health marketing quarterly
48
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
43
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Journal of international consumer marketing
27
Applied economics
25
Asia Pacific journal of marketing and logistics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
American journal of agricultural economics
23
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RePEc
69
ECONIS (ZBW)
61
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1
Corporate social responsibility, advertising intensity, and performance : the importance of national philanthropic environments
Semenov, Alexey V.
;
Randrianasolo, Arilova A.
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014515036
Saved in:
2
Can social media platforms charge their users?
Mishra, Soumya Kanta
;
Sarkar, Sumit
- In:
Economics letters
233
(
2023
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014506299
Saved in:
3
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
4
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
7
Dark money in congressional house elections
Cox, Christian
- In:
Economics letters
216
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013448373
Saved in:
8
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
9
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
10
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
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