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~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand experience"
~subject:"France"
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Brand experience
France
Luxury goods
177
Luxusgüter
177
Consumer behaviour
142
Konsumentenverhalten
142
Brand management
77
Markenführung
77
Brand image
45
Markenimage
45
Luxury
44
Brand
40
Markenartikel
39
Internet marketing
28
Online-Marketing
28
Luxury brands
24
Fashion
22
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22
Social Web
21
Social web
21
Beziehungsmarketing
18
Luxury brand
18
Relationship marketing
18
Product counterfeiting
15
Produktpiraterie
15
Marketing management
12
Marketingmanagement
12
Perception
12
Wahrnehmung
12
Luxury consumption
11
Personality psychology
9
Persönlichkeitspsychologie
9
China
7
Customer value
7
Kundenwert
7
Betriebliche Wertschöpfung
6
Einzelhandel
6
Emotion
6
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6
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6
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Barrère, Christian
2
Achabou, Mohamed Akli
1
Ahujy, Vandana
1
Dekhili, Sihem
1
Duffy, Katherine
1
Esch, Franz-Rudolf
1
Falk, Tomas
1
Filieri, Raffaele
1
Gentina, Elodie
1
Gloukhovtsev, Alexei
1
Goldenberg, Adriana
1
Javornik, Ana
1
Kerviler, Gwarlann de
1
Klein, Jan F.
1
Koivisto, Elina
1
Lowrey, Tina M.
1
Mattila, Pekka
1
Motala, Anisa
1
Nobbs, Karinna
1
Nobre, Helena
1
Rialti, Riccardo
1
Rodriguez, Carlos M.
1
Rokka, Joonas
1
Scholz, Joachim
1
Shrum, L. J.
1
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Handbook of research on effective marketing in contemporary globalism
Journal of business research : JBR
Global luxury : organizational change and emerging markets since the 1970s
3
The journal of brand management : an international journal
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Audi-Dissertationsreihe
1
Avis et rapports du Conseil Économique et Social
1
Business history review
1
Chroniques
1
Collection sciences sociales
1
David Hume's political economy
1
Economie
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Global history and international studies
1
Guide de savoir-faire
1
Histoire économique et financière de la France / Animation de la recherche
1
History of retailing and consumption
1
International journal of retail & distribution management
1
International marketing review
1
Journal of global fashion marketing : JGfM
1
Journal of strategic marketing
1
Les éditions des journaux officiels
1
Luxury marketing : a challenge for theory and practice
1
Major trends in mature economies
1
Marketing : ZFP ; journal of research and management
1
Marketing touristique
1
National brands and global markets : an historical perspective
1
New luxury management : creating and managing sustainable value across the organization
1
Psychology & marketing
1
Que sais-je?
1
Regards sur la pratique
1
Revue Gestion 2000 : management & prospective
1
Rivista di politica economica
1
South Asian journal of marketing
1
Strategic change
1
Strategische Fallstudienanalyse
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ECONIS (ZBW)
11
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1
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
2
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
3
Extending the luxury experience to social media : User-Generated Content co-creation in a branded event
Koivisto, Elina
;
Mattila, Pekka
- In:
Journal of business research : JBR
117
(
2020
),
pp. 570-578
Persistent link: https://www.econbiz.de/10012287977
Saved in:
4
Luxury brand experiences and relationship quality for Millennials : the role of self-expansion
Kerviler, Gwarlann de
;
Rodriguez, Carlos M.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 250-262
Persistent link: https://www.econbiz.de/10012103997
Saved in:
5
NewLux Brand Relationship scale : capturing the scope of mass-consumed luxury brand relationships
Nobre, Helena
;
Simões, Cláudia
- In:
Journal of business research : JBR
102
(
2019
),
pp. 328-338
Persistent link: https://www.econbiz.de/10012104021
Saved in:
6
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
7
Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
Saved in:
8
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
9
Luxury and sustainable development : is there a match?
Achabou, Mohamed Akli
;
Dekhili, Sihem
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1896-1903
Persistent link: https://www.econbiz.de/10009772334
Saved in:
10
Les industries du luxe : des industries de patrimoines?
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
60
(
2007
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10003558446
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