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~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~subject:"France"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
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Louis Vuitton Malletier <Paris>
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Barrère, Christian
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Handbook of research on effective marketing in contemporary globalism
Journal of business research : JBR
87
The journal of brand management : an international journal
51
Journal of retailing and consumer services
34
Journal of fashion marketing and management
32
The journal of product & brand management
27
Journal of global fashion marketing : JGfM
18
International journal of retail & distribution management
14
International journal of advertising : the review of marketing communications
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
SpringerLink / Bücher
10
International journal of hospitality management
9
Journal of international consumer marketing
9
Journal of strategic marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Psychology & marketing
8
Journal of travel and tourism marketing
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Cogent business & management
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Springer eBook Collection
6
Sustainable Luxury : An International Perspective
6
Global luxury : organizational change and emerging markets since the 1970s
5
Global marketing strategies for the promotion of luxury goods
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
International journal of wine business research : IJWBR
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
The Oxford handbook of luxury business
5
Business horizons
4
Central European business review : CEBR
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
European journal of marketing
4
International journal of retail and distribution management
4
Journal of marketing communications
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
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Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
2
Les industries du luxe : des industries de patrimoines?
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
60
(
2007
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10003558446
Saved in:
3
Un processus évolutionnaire de création institutionnelle d'une convention de qualité : l'histoire exemplaire de la création d'un produit de luxe, le champagne
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
56
(
2003
)
3
,
pp. 133-169
Persistent link: https://www.econbiz.de/10001812048
Saved in:
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