Jiang, Xiheng; Xing, Jianwei; Xu, Jintao; Zou, Eric Yongchen - National Bureau of Economic Research - 2022
numbers of potential donors. We evaluate a charity subscription program operated by Alibaba, China's largest retail platform …, which allows sellers to pledge a tiny portion of a product's revenue (2 cents per order) to charity, with donations made …-selling products for charity subscription, and many did so right before sales promotion of the associated products. This suggests …