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~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Handbook of developments in consumer behaviour"
~source:"econis"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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Edward Elgar E-Book Archive
Handbook of developments in consumer behaviour
Journal of business research : JBR
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Journal of marketing research : JMR
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Psychology & marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing and consumer services
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
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Decision
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Handbook of developments in consumer behaviour
Wells, Victoria
(
ed.
)
-
2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
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2
Consumer involvement : review, update and links to decision neuroscience
Zaichkowsky, Judith Lynne
- In:
Handbook of developments in consumer behaviour
,
(pp. 523-546)
.
2012
Persistent link: https://www.econbiz.de/10009569265
Saved in:
3
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
Saved in:
4
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
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