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~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of promotion management : JPM"
~person:"Kartakoullis, Nicos L."
~subject:"Professional sports"
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Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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