Lüders, Marika (ed.); Andreassen, Tor W. (ed.); … - 2017
-service innovations: The role of online benefits and corporate trustworthiness / Siv Skard and Herbjørn Nysveen -- Part II Futures … perspective / Therese Kobbeltvedt -- Part VII Commercializing innovations -- 22. Overcoming resistance to adopt innovations … not switch / Per Kristensson, Herbjørn Nysveen and Helge Thorbjørnsen -- 24. Launching innovations / Helge Thorbjørnsen …